Finding A Purpose for the MMA School
There is one thing that most martial arts school owners overlook – it is purpose. Why do they engage in the w”>martial arts school business? Is it merely because of the possible profit that they can have? In their heart of hearts, what is their ultimate purpose?
A lot of people claim that once they have a martial arts business plan, everything will be smooth sailing. Wrong. A martial arts business plan is only something written in print. Anytime of the day it can be erased or deemed impossible to achieve. What I’ve noticed about present martial arts business plan is that they are more profit-driven. Yes, there are goals but more often than not, this is just the general answer of: a. teaching martial arts as a form of self-defense, and b. to generate more profit. After all, a martial arts school is still business.
So what is it (really) that makes you decide to build your own mma school business? Most mma school business owners do not know the answer to this question. Not knowing the answer is actually the first of the many signs of a stagnant business. A business wouldn’t grow if the head is not fully into it. It’s like forcing yourself to go to work everyday when you know that you’d be happier doing something else. What most martial arts school owners overlook if the passion to make a difference.
Almost every month, more and more dojos are built only to find out that they are similar to the other existing dojos but are better in some aspects. This isn’t creating a difference; this is making a disease worse through tolerance. The exclusion of purpose in a martial arts business plan is really contagious because people won’t really pay much attention to it. But granted the kind of tolerance mma business owners have regarding lack of purpose, how long will their business last? Probably not as long as they would have wanted it to.
Moreover, most martial arts business plans are more focused in starting a martial arts school. What happens after you’ve built your martial arts school? What will happen next? Starting a martial arts school should not be the only focus here. Although making a great impression is fine, making a lasting impression is way better though. You do not want your clients to tire of you so easily and brand your school as “one of those schools.” I bet you would want your school to be recognized as THE school for mixed martial arts.
Therefore your mma business plan should extend to what your purpose is and how will you achieve this not only in the start of your martial arts school. Don’t content yourself on mere survival; pride yourself on being on top of the game. As early as the conception of the idea of a mma school, examine your thoughts to determine why you have developed that idea in the firs place. Is it merely to teach mma or is it something more to that? Don’t be embarrassed because the only embarrassing things are those not fully mentioned until the end.
